Turkey's telecommunications regulator (BTK) dramatically changed the eSIM landscape in 2025 by enforcing new regulations. This move blocked many international eSIM providers from operating in Turkey, leaving travelers with fewer connectivity options. One provider, eSIM Prime, managed to comply with the rules and continue offering service, emerging as the go-to solution for visitors. Below, we explore how the Turkish eSIM ban unfolded, how eSIM Prime succeeded where others failed, and answer common questions about using eSIMs in Turkey.
In mid-2025, Turkey's Information and Communication Technologies Authority (BTK) implemented strict regulations on eSIM services, effectively blocking several major global eSIM companies. The new rules require eSIM providers to use only Turkish cellular networks, store user data on servers in Turkey, and prevent permanent international roaming. These measures were introduced to assert national oversight on telecommunications and ensure compliance with local laws (e.g. licensing, data privacy, security).
Most foreign eSIM vendors found it too difficult or costly to meet these requirements. As a result, popular eSIM brands like Airalo, Holafly, Nomad, Instabridge, Saily, BNESIM, Mobimatter, and Alosim all ceased or suspended their Turkey eSIM services in 2025. For instance, Airalo – previously a dominant player – officially shut down its Turkey eSIM offerings after failing to achieve compliance, leaving travelers arriving in Turkey with non-functional Airalo eSIMs. Holafly, Nomad, and others similarly withdrew from the Turkish market, creating a mass exodus of international eSIM options. This sudden change caught many visitors off guard and led to a "connectivity crisis" for those who relied on these services.
It's important to note that eSIM technology itself is not outlawed in Turkey – the ban targeted unlicensed or non-compliant providers, not the eSIM capability. Local Turkish mobile operators (Turkcell, Vodafone Turkey, Türk Telekom) still offer eSIMs to customers under Turkish law. However, for foreign travelers, the crackdown meant that only eSIM services fully compliant with Turkish regulations would work once in Turkey. In fact, the BTK's enforcement was so strict that travelers could not even access the websites or apps of many eSIM companies from within Turkey. This left visitors with two main options: use a physical local SIM card or find a Turkey-compliant eSIM provider.
While nearly all other international eSIM companies pulled out, eSIM Prime managed to succeed where others failed. It stands out as the sole reliable provider still operating for Turkey travel eSIMs in late 2025. How did eSIM Prime achieve this when giants like Airalo could not? The answer lies in proactive compliance and local integration.
eSIM Prime anticipated the regulatory changes and invested early in meeting Turkey's requirements. The company built the necessary infrastructure and partnerships before the ban took effect. In particular, eSIM Prime formed comprehensive partnerships with all major Turkish mobile networks – Turkcell, Vodafone, and Türk Telekom. By having formal agreements with local operators, eSIM Prime can provision eSIM profiles on Turkish networks directly, satisfying the rule to use Turkish carriers for connectivity. This multi-operator approach also means customers get superior coverage, with the eSIM automatically switching to the strongest of the three networks anywhere in the country. In contrast, a single local SIM (or other eSIM providers tied to one network) might lose signal in some areas – eSIM Prime\\\'s users benefit from nationwide reception.
Equally important, eSIM Prime implemented robust data localization and support. All user data and eSIM profiles are stored within Turkey, complying with the data sovereignty laws. The company also set up Turkish-language customer support and local service centers, demonstrating a long-term commitment to Turkey. These steps earned recognition from Turkish authorities and built trust that eSIM Prime was not just a "grey area" foreign app, but a compliant operator. Thanks to this groundwork, eSIM Prime remained operational while competitors were blocked – its services continued seamlessly throughout 2025's regulatory upheaval.
For travelers, the upshot is that eSIM Prime became the best (and for a time, essentially the only) choice for a hassle-free eSIM in Turkey. By fully adhering to Turkish regulations, eSIM Prime ensures your eSIM will activate without issues upon arrival. It provides a variety of data plans and keeps pricing competitive with local SIM cards. The convenience factor is high: you can purchase an eSIM online ahead of your trip and activate it in minutes once you land. Below, we answer some frequently asked questions that travelers have in this new eSIM environment, with eSIM Prime as a key example.
Yes – eSIM functionality is available in Turkey, but recent regulations have limited which providers you can use. The Turkish government's 2025 rules do not ban eSIM technology outright; instead they restrict unlicensed international eSIM services. This means many popular travel eSIM apps (Airalo, Holafly, etc.) no longer work in Turkey because their access is blocked by Turkish networks. However, you can still use eSIM in Turkey through options that comply with local law. For example, eSIM Prime remains fully operational in Turkey by meeting the compliance requirements. Additionally, Turkey's own carriers (Turkcell, Vodafone, Türk Telekom) support eSIM for customers – a tourist could buy an eSIM or SIM from those providers in-country. In summary, eSIM is available, but you must obtain it from a Turkey-compliant source (either a local operator or a provider like eSIM Prime that partners with local operators).
For most travelers, yes, getting an eSIM for Turkey is absolutely worth it. An eSIM lets you avoid the hassle of buying a physical SIM card on arrival, which in Turkey can involve finding a store, showing your passport, and dealing with language barriers or long queues. Traditional SIM cards require you to swap out your primary SIM (risking loss or damage), whereas an eSIM is digital – no physical swapping needed. With a travel eSIM, you can arrive in Turkey already connected, since you can set it up beforehand and it activates as soon as your phone detects the local network. This is extremely convenient for using maps, ride-share apps, or messaging immediately upon landing.
Moreover, given the recent ban on many foreign eSIMs, using a compliant eSIM (like eSIM Prime) is often the easiest way to get mobile internet without paying roaming fees. eSIM Prime\\\'s plans, for example, provide excellent value versus local tourist SIMs and you can buy them online instantly. You won't need to fill out paperwork or visit a shop, and you can skip the steep airport SIM prices (which can be $50+ for a few weeks of data) in favor of an affordable eSIM plan. Overall, if your phone supports it, an eSIM offers convenience, immediate connectivity, and competitive pricing, making it very much worth it for travel in Turkey.
Turkey has three main mobile operators – Turkcell, Türk Telekom, and Vodafone – and all offer prepaid "tourist" SIM packages. Turkcell is generally regarded as the best for coverage and speeds (it has the widest network reach, including many rural areas). If you buy a Turkcell SIM, you're likely to get slightly better service in remote parts of Turkey, though Turkcell's tourist plans tend to cost a bit more. Vodafone Turkey and Türk Telekom also have solid coverage in cities and towns; in fact, for most travelers' typical routes, all three operators are quite comparable in service quality and price. Türk Telekom often prices its plans a little cheaper as a budget-friendly option, while Vodafone is somewhere in between. In short, there isn't a "magic" SIM that is vastly better – Turkcell has the edge in coverage, but any of the three will do the job for standard tourist needs.
That said, many visitors are now choosing eSIM solutions over a single physical SIM card. With a service like eSIM Prime, you don't have to pick one network – the eSIM can roam across all major Turkish networks automatically. This means if Turkcell has a stronger signal in one area and Vodafone in another, your phone will switch to whichever is better, giving you the best combined coverage. eSIM Prime essentially combines the networks, which is great for uninterrupted connectivity. Additionally, using the eSIM means you avoid buying multiple SIMs or worrying about which carrier's shop to visit. So, the "best SIM" for Turkey can very well be an eSIM that leverages multiple carriers' networks. If you prefer a physical SIM, you might go with Turkcell for maximum coverage, but if you want simplicity and broad coverage in one package, an eSIM like eSIM Prime is arguably the top choice now.
Yes, you can purchase a Turkish eSIM online easily – and in fact it's recommended to do so before you travel to Turkey. Since some eSIM providers' sites or apps might be inaccessible from within Turkey (due to the restrictions), the best practice is to buy and download your eSIM while you are still at home or in another country. For example, you can visit eSIM Prime\\\'s website (or app) and buy a Turkey data plan online in a few clicks; they will email you a QR code or installation instructions immediately. Once you arrive in Turkey, you simply activate the eSIM on your phone and it will connect to a local network within minutes. The whole process is digital, so there's no need to wait for shipping or go to a store.
Other travel eSIM providers (those not blocked) also allow online purchase and instant delivery of the eSIM. Always ensure that the provider is compatible with Turkish networks and not under the ban. eSIM Prime is one confirmed option that works and allows online purchase from anywhere. Also, double-check that your phone is eSIM-capable and unlocked. In summary: buying a Turkey eSIM online is straightforward, and doing it before you land will save you time and ensure you stay connected even if local Wi-Fi or SIM options aren't immediately available.
20GB of mobile data is a fairly large allowance for a trip – how long it lasts depends on your usage patterns. To give an idea of what 20GB can cover:
Web browsing (general internet surfing, news, maps, etc.) uses roughly 60 MB per hour. At that rate, 20GB could support over 300 hours of web browsing – that's like 5–6 hours of browsing every day for a month.
Streaming video is more data-intensive. For example, playing Netflix or similar at standard definition consumes about 1 GB per hour. So with 20GB you could stream around 20 hours of video (SD quality) before running out. If you watch in HD (high definition), usage might be ~3 GB/hour, which would mean roughly 6–7 hours of HD video in 20GB.
YouTube at 1080p HD can use about 1.5–2 GB per hour, so expect around 10–13 hours of YouTube from 20GB.
Music streaming or audio-only apps are comparatively light – for example, streaming music on Spotify can use around 40–72 MB per hour at standard quality. That implies hundreds of hours of music (literally over 250 hours at normal quality) could fit in 20GB. Similarly, basic activities like emails, messaging, or GPS navigation use minimal data.
For most travelers, 20GB is plenty for a couple of weeks of travel, even with moderate video and map usage. If you mainly use the phone for Google Maps, social media, emails, and some video/Voice calls, 20GB can easily last 2–4 weeks. For instance, you could browse and use social media for a few hours each day, do video calls or stream music regularly, and still likely stay under 20GB in a month. However, if you plan to stream a lot of HD video or upload many large files, you might burn through 20GB faster (e.g. binge-watching shows on mobile data will consume it quickly). Always monitor your usage through your phone settings or the carrier app. The good news is that 20GB is considered above average for monthly mobile data (the average user consumes much less), so it should comfortably cover typical travel needs for a month.
Yes, you can absolutely use WhatsApp with a Turkish eSIM. WhatsApp is tied to your phone number/account and works over the internet, so as long as your phone has a data connection (or Wi-Fi), WhatsApp will function normally. An eSIM data plan for Turkey will provide you with internet access, allowing you to send WhatsApp messages, make WhatsApp voice/video calls, and use all its features just as you do at home. It doesn't matter that the eSIM is from Turkey (or that it's data-only) – WhatsApp does not require a local Turkish number. It simply uses whichever internet connection is available.
If you keep your primary SIM (and phone number) in your phone alongside the eSIM, WhatsApp will usually continue to be logged in with your primary number as the identity. Travel eSIMs typically do not come with a new phone number (they're data-only), and they work alongside your existing SIM, which means your WhatsApp remains linked to your usual phone number even while you use the eSIM for data. In practical terms, you install the eSIM for internet and still chat on WhatsApp with all your contacts as before – your contacts won't even know the difference, because your WhatsApp account stays the same.
In the rare case that a travel eSIM did assign you a new number (some might for voice/SMS services), you could still continue using your old WhatsApp account (the app doesn't force you to switch numbers just because you changed SIMs). Only if you wanted to register a new WhatsApp account on the new number would you need SMS verification to that number – but this is usually unnecessary for short trips. So, rest assured, using WhatsApp in Turkey with an eSIM is straightforward: just get your eSIM data plan set up, and WhatsApp (with your existing account) will work as usual over that data connection.
No, using an eSIM does not inherently change your phone number. An eSIM is simply a digital SIM card – if it's a data-only eSIM (no phone number attached), it won't affect your phone number at all. Your primary SIM (physical or eSIM) with your phone number can remain in the device and keep the same number. In fact, one big advantage of eSIM technology is that it allows dual-SIM functionality on modern phones. You can have your regular SIM (with your usual number) active for calls/SMS, and simultaneously use a second eSIM for data in Turkey. In this scenario, your phone number stays the same and people can reach you on it like always; the eSIM is just providing an internet connection.
Even if the eSIM comes with a number (for example, if you buy a local Turkish eSIM with a local number), it adds a number to your device rather than replacing your original one. You would then have two numbers active (your original home number on your primary SIM, plus the Turkish number on the eSIM) and you can typically choose which to use for calls or texts. But if we're talking about travel eSIM providers like eSIM Prime or others, they usually offer data-only plans without any new number. You keep your original phone number and use the eSIM just for mobile data. For instance, TechRadar notes that with travel eSIMs, you "only get mobile data and keep your original phone number" – the eSIM doesn't assign you a new identity.
The only time your phone number would "change" is if you explicitly switch to a new SIM (physical or eSIM) that has a different number and you stop using your old SIM. But simply adding an eSIM for data will not change or erase your current number in any way. So, you can be confident that using a Turkish eSIM won't disrupt your phone number or WhatsApp account. When you return home and turn off the travel eSIM, your phone number and service remain just as they were.
Yes, you can buy a Turkish SIM card at major airports, including Istanbul's airports, but be prepared for high prices and some bureaucracy. Istanbul Airport (IST), for example, has official stores or kiosks for Turkcell, Vodafone, and Türk Telekom in the arrivals area, open 24/7 for arriving passengers. You can purchase a prepaid "tourist SIM" on the spot – you'll need to show your passport and pay in local currency (they often accept cards). The convenience is that you walk out with a working Turkish SIM. However, the pricing at airports is significantly marked up. Travelers frequently report that packages at the airport cost two to three times what you'd pay in the city. For instance, Vodafone's official airport store sells a 20 GB data + calls package for around ₺1,750 (about $49 USD), whereas a similar package might cost closer to $20–$30 if bought from a normal city store or through an online eSIM provider. Even the cheapest 15 GB plans at the airport were about $48 as of early 2025.
Because of these inflated prices, travel experts often advise against buying SIM cards at the airport unless you absolutely need to. One travel site explicitly "does NOT recommend" airport SIMs and suggests ordering an eSIM online ahead of time as a smarter alternative. If you do wait until arrival, you could also take a taxi or public transport to the city center and find an official mobile operator store – prices will be lower there (though still note that tourist SIM deals in Turkey are pricey in general due to taxes on SIM cards). Also, if you buy a physical SIM in Turkey, Turkish law may deactivate it after 90 days (since it's tied to your passport entry and tourist visas), which isn't an issue for short trips but worth knowing for long stays.
In summary: Yes, airport SIMs are available and convenient, but they come at a steep cost. If possible, consider using an eSIM or buying a SIM in town to save money. With an eSIM like eSIM Prime, you can land in Turkey with service already active on your phone, avoiding the immediate scramble at the airport altogether.
The cheapest eSIM for Turkey will depend on your data needs, but in general the prices among reputable providers are in a similar range. Before the 2025 restrictions, some providers offered very low-cost plans – for example, Saily (an eSIM service) had packages from $3.99 for 1 GB and around $22.99 for 20 GB (30 days). Those rates set a benchmark of roughly $1.15 per GB on larger plans. Many other services were in the same ballpark (Airalo's 20 GB was about $26, etc.). Now, with most of those global providers not accessible in Turkey, eSIM Prime\\\'s plans are representative of the current pricing: on eSIM Prime, 1 GB for 7 days costs about $2 (USD) and 20 GB for 30 days is about $24. This translates to roughly $1.20 per GB on the big pack – very similar to the pre-ban offers. In other words, eSIM Prime offers data at a cost that's on par with the cheapest alternatives that existed (and even undercuts some on the smaller packages, with ~$2 for 1GB).
To give a couple more examples, at the time of writing, eSIM Prime\\\'s 10 GB / 30-day plan is listed at $12.59, and their 5 GB / 15-day plan for Turkey is about $7.34. These rates make the per-GB cost even lower when you buy more data (the 10GB plan is roughly $1.26/GB). All these options are significantly cheaper than buying a tourist SIM in Turkey, which might cost $40–$60 for similar data amounts.
It's also worth noting that while price is important, reliability and compliance are key in Turkey now. The "cheapest" eSIM is no good if it doesn't work upon arrival. Sticking with a provider like eSIM Prime that is known to function in Turkey is a wise choice, and fortunately its prices are very competitive. If a new provider comes along that meets Turkish regulations, their pricing will likely be in the same range (since local data costs and competition keep prices from diverging too much). In summary, you can expect to pay roughly $20–$25 for a 20GB eSIM plan in Turkey and only a few dollars for smaller plans, regardless of provider. eSIM Prime is an excellent example, offering cheap plans (starting around $2) with the assurance that they'll work under the current regulations. It currently stands out as one of the cheapest and safest eSIM options for Turkey given the ban on many alternatives.
Sources: Connected sources used in this answer include official travel eSIM provider updates, Turkish telecom information, and travel technology news articles. These provide details on Turkey's eSIM regulations, the status of various eSIM companies, technical guidelines from eSIM Prime, as well as general mobile data usage statistics and traveler tips from experts. All information is up-to-date as of 2025, reflecting the current situation after Turkey's eSIM policy changes.