Better affiliate tracking on Squarespace – Our new API Integration

With our latest update, integrating your Squarespace store has just become much smarter and more reliable.  Thanks to our new API-based integration.

And in case you’re wondering: Yes! The API connection and usage is totally free.

Keep reading to find out what’s new and why it matters:

What’s changed: From simple scripts to full API power

Before the update, integrating Affiliatly with Squarespace meant embedding two scripts manually: one to track visits (by appending ?aff=... to URLs) and another to track purchases (by injecting a script on the order confirmation page).

Now, with the extra step for the the API integration:

• Affiliatly can track not just referrals via link clicks, but also by product code / SKU or customer email.
• It supports automatic order status updates, so you don’t need to rely on manual conversion scripts on the thank-you page.
• Product info such as SKU, pricing, and other metadata is synced automatically.
  Note: for this synchronization to happen first you need to manually enable the permission to access the bought products info and customer info.
• You can now set custom commission rules, for example different commissions per product/SKU, rather than a “one-size-fits-all.”

In other words: Affiliatly moves from a “basic link + script” tracking model to a full-fledged integration bridging your store’s backend with the affiliate software, reducing manual work and making tracking more robust.

 

Why this matters: Benefits and potential gains

This update isn’t just technical, it unlocks real advantages for store owners, affiliate managers, and partners alike.

– More accurate & flexible tracking

By enabling SKU/code & email tracking, you’re no longer limited to tracking via simple referral links. This is especially useful if:

• You run campaigns where customers buy directly (not always via tracked links).
• You sell multiple products and want to pay different commissions depending on the item.
• You want to reward returning customers linked to affiliates (via email), even if they buy later without a referral link.

– Reduced errors / manual work

The API integration automates order status updates and syncing product info, reducing the risk of missed commissions or inaccurate reporting.

– Better insights & control

With product info and order status synced, you get richer data in your Affiliatly dashboard. That means: more detailed reporting, smarter commission setups, and easier affiliate management. A win for scale, especially when you have many affiliates and many SKUs.

– Scales with store complexity

For small stores, simple link-based tracking might suffice. But as you grow, with more products, discounts, coupons, or recurrent purchases, API integration future-proofs your affiliate program.

 

Should you update? When API makes sense

The API-based integration is especially valuable if:

• You have a varied catalog (many SKUs) and want different commission rules per product.
• You want to reward affiliates even when purchases don’t come via tracked links (e.g. via email/coupon).
• Your store processes many orders and you want automated reliability rather than manual script insertion.
• You value robust analytics, accurate tracking and plan to scale your affiliate program long-term.

If your store is small, simple, and mostly driven by link referrals, you could keep using the previous method. But embracing the new API integration certainly unlocks more control, precision and scalability.

 

How to enable it

Here’s the brief explanation, but in case you want to go over the full details you can check the full guide we have in our awesome documentation.

1. On Affiliatly’s Squarespace integration page, click the “Start the integration” button.
2. Authorize Affiliatly to connect to your Squarespace store. After connection, you’ll see a confirmation.
3. Do a test purchase (using ?aff=1 or equivalent). The visit and purchase should show in your Admin panel (with some delay ~5 minutes).
4. From then on, tracking by code/SKU/email, custom commissions, and automatic order-status updates become available.

 

If you’re serious about affiliate marketing and want a scalable, reliable tracking setup for your Squarespace store, the new API integration from Affiliatly is a significant upgrade. It brings greater flexibility, automation, and control, while reducing manual work and tracking errors.

If you want a step-by-step walk-through (with screenshots) to enable API integration, You can review the full detailed guide of the integration process on our official documentation here.